adverts in Latvia

I recently spent some time in Latvia and was struck by home much of their media comes from US. Almost every movie playing in the theater is from the US, with maybe one French movie thrown in. Their TV programs are translations of American shows, they listen to American music. Since Latvia is such a small country, it is cheaper fro them to just translate American media than to produce their own. I was watching TV and a terribly annoying Latvian commercial came on and I was sitting talking with a Latvian about how the American advertisements are always so much better and more creative. I think what it really comes down to is money and experience.